Driven by Experience.
The Journey Began in a Coffee Van
Before Vendaly was even an idea, our founder Emily Millar was waking up at 5:00 AM to prep her coffee van for the weekend events.
While she loved serving customers, the backend administrative work was a nightmare. Spending hours searching for events, playing phone tag with organizers, and managing endless paperwork was taking time away from what mattered—running the business.
Emily realized that if she was struggling, thousands of other small business owners were too. She teamed up with tech veteran JK Gunnink to build a solution that bridges the gap between passionate vendors and event organizers.
We built Vendaly with 100+ Aussie vendors, and keep tweaking it to fit what the industry really needs.





