Built for vendors who make events happen.

About Vendaly

Running a mobile vendor business shouldn't mean spending your days buried in admin. But for most operators: food trucks, coffee vans, pop-up bars, and caterers that’s exactly what happens. You're out on the road delivering great experiences, only to come home to a chaotic mix of unanswered Facebook messages, scattered texts, and messy notes.

That’s exactly why we built Vendaly. 🚚

We realised that busy mobile vendors don't need another complicated, enterprise-level system. You need a simple, reliable engine room that fits the way you actually work. Vendaly is designed to capture every lead, help you send professional communications, and keep your calendar organised. All in one place.

We take the guesswork and the chaos out of the booking process. By giving you a single workflow from first enquiry to final event, Vendaly helps you respond to leads faster, win more jobs, automate admin tasks and processes.

At its core, Vendaly exists to give you your time back. Because you should be focused on doing what you do best: serving your customers, not stressing over lost emails or panicking about a double-booked weekend.

A mobile vendor stands smiling in front of their colourful food truck

Our Mission

To empower mobile vendors to build thriving businesses by replacing administrative chaos with one simple, reliable booking engine. We exist so you can spend less time managing messages and more time delivering incredible events.

Mobile coffee van at a busy market

Driven by Experience.

The Journey Began in a Coffee Van

Before Vendaly was even an idea, our founder Emily Millar was waking up at 5:00 AM to prep her coffee van for the weekend events.

While she loved serving customers, the backend administrative work was a nightmare. Spending hours reviewing messy Instagram DMs, attempting to find old emails, and managing endless paperwork was taking time away from what mattered—running the business.

Emily realised that if she was struggling, thousands of other small business owners were too. She teamed up with tech veteran JK Gunnink to build an all-in-one inbox and CRM specifically tailored for the mobile events industry.

We built Vendaly with 100+ Aussie vendors, and keep tweaking it to fit what the industry really needs.

Meet the Founders

Emily Millar

Emily Millar

Co-Founder

Former mobile vendor and Master of Business with 10+ years of experience. Passionate about helping small mobile vendor businesses thrive.

JK Gunnink

JK Gunnink

Co-Founder

Tech veteran who previously has worked with multiple startups, scaleups, and enterprises. With over a decade of experience, JK loves solving complex problems and helping build vibrant communities.